A business that sells a product that is not their own brand or product. Hopefully, this Amazon terminology resource will help make life a little easier, especially if you’re new to selling or the world of AMZ.
So, we’ve gathered up some of the most commonly encountered acronyms and terms and spelled it all out alphabetically. What is sales rank, ODR, and what is an ASIN? What is an Amazon Brand Store? What is the difference between a seller and vendor? Do you need help with Amazon acronyms for employees? If you’re using Seller Central and/or Vendor Central, dealing with Amazon, interacting with others on forums or Facebook groups, or even Googling terms and advice, you might have realized Amazon almost has its own language that is filled with terms and acronyms (abbreviations formed from a longer phrase). And if you’re a seller or vendor, the storied A and Z are certainly not the only letters you’ve encountered. Did you know the Amazon logo was created with the “A” and “Z” connected by a (smile-shaped) arrow to represent the idea that Amazon sells everything from A to Z? With an expansive range of items, thousands of selling partners, and ever-growing reach, it’s been a long and sometimes confusing road over the past 25 years of business. When it comes to e-commerce, Amazon is undoubtedly the biggest player of them all. (Note: This Amazon terms glossary was last updated in April 2021.)
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